Web and FTP stats are usually included in the standard hosting service. They can tell you how your websites behave regarding popularity and visits, which can help you improve numerous sections or adjust an advertising campaign. There are many programs through which you can monitor the traffic to a site and while a number of them are more specific, there is a standard amount of information they all display. This includes the daily and the monthly visits, the referrer - i.e. if the visits came directly or through a third-party site, the most visited pages, etc. Such information can give you an idea of where most of the targeted traffic comes from or which webpages are more widely used, to help you take steps and fix the content on the other webpages or start marketing in a different way, so as to raise the number of visitors and the time they spend on the site. In turn, this will allow you to maximize your profits.