If you ever experience a problem with your site and are unable to cope with it, ask the respective hosting provider’s technical support staff to assist you to bring the site back online. A swift resolution would be the perfect scenario, but many hosting companies respond within 24 hours or even more, especially if you are dealing with a hosting reseller. Even if the problem can be sorted out easily, your website may not work satisfactorily or may not be reachable whatsoever for a long interval, so you may lose potential customers since it is highly unlikely that anyone would ever come back to a site that’s broken. With that being said, you should make sure not only that you can get in touch with your web hosting company, but also that they can answer and assist you in a well-timed manner. If an app update doesn’t proceed smoothly or if you erase something accidentally, for example, the site must be fixed quickly in order to avoid elongated unreachability.